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The MyAlbum story

Twenty-three years of memories.

2003Founding of MijnAlbum.nl by 4 friends for €100 and a crate of beer.
2004Anti-squat in the old library in Joure and the first advertising contract secured.
2005The team is expanding with the addition of new developers.
2006Subscriptions for more storage are introduced.
2008Expansion to Heerenveen and start of internationalization of the site.
2015Rebranding & Transition to Storytelling. App launched.
2016Introduction of the option to print albums as a Photo Books.
2020New Photo Book Editor & Album View.
2026Launch of the new MyAlbum Beta: a brand-new platform that instantly selects your best photos, writes texts, and takes care of the layout.

Where it all started

MyAlbum is an international platform with down-to-earth Frisian roots. In 2003, we started under the name MijnAlbum with one goal: sharing photos simply and privately with family and friends. The digital camera was booming, but sharing all those photos remained a hassle. We built the solution. Now, more than twenty years later, we are making history with the Beta version of a completely reinvented MyAlbum.

Where we are right now

While the trusted MyAlbum is running at full speed, we are launching a completely new version in beta. This will eventually become the new MyAlbum. Our ambition is simple: to make creating albums smarter, faster, and more fun. Think of smart filters that instantly select your best shots, automatic text suggestions that understand what's happening in the photo, and designs that seamlessly adapt to the content of your images. We are building all this on a brand-new platform where ultimate ease of use, 100% privacy, and secure European data storage are the absolute standard.

Where we want to go

Whether it's your child's first steps, that unforgettable holiday, a legendary team outing, or the annual school camp: these are the moments that are truly golden later on. Yet, we often lose these images in the chaos of cluttered chat apps, or we store them with tech giants who snoop on our data. We do things differently. Our goal with this new version is simple: to ensure you can endlessly relive those beautiful memories. With an app that flawlessly selects your best photos, adds the right texts, and brings it all together in a stunning design. A safe, European home base where you (or your organization) are back in control. No noise, 100% privacy, just your stories.